Zack Schlemmer 
PUMA just made a big addition to their celebrity endorsement roster, converting longtime adidas endorser Big Sean to their lineup. The G.O.O.D. Music rapper who even had his own collaborative sneakers with adidas in the past is the latest musician/celebrity to rep PUMA, right on the heels of The Weeknd joining the brand’s roster and debuting his Ignite Limitless collection of footwear earlier this month. No word yet on the numbers or length of Big Sean’s new PUMA deal, but stay tuned for any news on upcoming collaborative projects he’ll have with the brand.
Source: TSG
