Jordan Brand Opens New Store In Hongdae, South Korea

Jordan Brand continues to open retail locations across Asia as the brand announces its first-ever store in Seoul, Korea – Jordan Hongdae. The passion for Michael Jordan’s legacy and products has been extremely strong in South Korea for decades, so this first-ever retail location in the heart of one of Seoul’s most bustling districts should serve the community well. Jordan Hongdae will feature exclusive customization services including hyperlocal icons by artist Grafflex, personalization services for custom laces and dubraes, and of course the full range of Jordan Brand product, such as the newly released Jordan Super.Fly 2017 with REACT. See a quick glimpse of the new Hongdae store here and check it out in person at 161, Yanghwa-ro, Mapo-gu, Seoul near Hongik University station.