76703

Nike Harajuku Flagship Store Open in Tokyo, Japan

Nike Harajuku Flagship Store Open in Tokyo, Japan

P10002561

Nike Sportswear’s flagship store in New York opened just over a year ago.  This project representing both the brand reorganization/renaming (remember ‘Nike Sport Culture’?) and the store itself have done phenomenally well, especially given the current economic climate.

Rather than just resting on their success, the Swoosh would rather, say, head ‘out’ for a treadmill run accompanied by a floor-to-ceiling video display.  Clever stuff like this ‘Runner’s Studio’ is what makes Nike’s new store in the Harajuku section of Tokyo immediately indispensable.

The hardwood floors are painted with metallic silver ‘lanes’ so you can run through the store if that’s more your style.  You can customize your own kicks in the Nike iD Studio, which is emphasized by a floating display of all-white samples that would have any fan of the Try-Ons series sweeping from joy and envy.  The store is fully stocked with all of the current releases, as well as some special limited drops from before.  Take a look at the new Nike Harajuku flagship after the jump.  via ShoesMaster

P1000245

P1000259

P1000257

P1000256

P1000252

Latest News

The Nike Total 90 III SP Goes Total Black

Utilizing a strategy typically seen in the hallways of their German rival, Nike sent soccer fanatics into a tizzy with the announcement of the Nike...

by Matt Varga 5 hours
177

The New Balance 550 Pushes Vintage Aesthetics In "Dark Juniper"

There was a brief moment towards the end of 2024 when we thought the New Balance 550 might be taking a hiatus. Absent from the...

by Matt Varga 6 hours
390

Shades Of Easter Appear On The Air Jordan 1 Mid

Now that our clocks have been set forward for the end of daylight saving time, it’s finally starting to feel like spring. We’ve still got...

by Andrew Rizzo 7 hours
81