Kyrie Irving sure loves his food-inspired kicks. Since his first signature shoe model, Kyrie has been collaboration with brands such as Pepsi and Krispy Kreme for some special edition colorways of his Kyrie kicks, and it looks like the famed Wheaties cereal brand is joining this rare group of partnering icons. This special edition package features Kyrie Irving and his Uncle Drew alter ago on opposite covers of the cereal box, but inside it is a Kyrie 4 “Wheaties” colorway housed in a cereal bag as well as co-branded cereal bowls, spoons, and a one-serving mini-box of cereal. No word on a release, but be sure to catch Uncle Drew in theaters on June 29th.
Kyrie Irving Reveals A Wheaties Cereal Special Edition Nike Package
John Kim
May 3, 2018
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