Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Hirofumi Kojima Unveils The atmos x ASICS GEL-NYC “Iceberg”
atmos and ASICS are reprising their partnership with an icy take on the GEL-NYC silhouette, unveiled here by atmos creative head Hirofumi Kojima. As tipped...
The ASICS GEL-Nimbus 10.1 Is Ready For Winter With GORE-TEX
No matter where you look, all the biggest sneaker brands are hard at work outfitting their most popular models for the cooler months. Nike is...
Kith Celebrates Its Chicago Flagship Opening With “World’s Fair” ASICS Collection
Between projects with Nike, adidas, New Balance, and other household footwear brands, you could make a strong case that ASICS is Kith’s most important partner...
Get A Look At The KITH Chicago Flagship Ahead Of Debut ASICS Drop
Updated October 1st, 2025: KITH has let loose an inside look at their Chicago flagship location, depicting a luxurious interior aesthetic replete with dark walnut...
The ASICS GEL-Kayano 14 Rakes “Dried Leaf Green” For Fall
There’s no doubt that incoming inclement weather means that your stable of mesh runners will likely have to go into hibernation when it comes to...
The ASICS GEL-Kayano 14 Swims In “Dolphin Grey”
The Y2K aesthetic won’t stay hot forever, but as long as it is, the ASICS Sportstyle division will continue to flourish. The GEL-Kayano 14 has...
The ASICS GEL SD LYTE Has Returned
The return of the ASICS GEL SD LYTE was confirmed by Comme des Garcons when the Japanese label’s SHIRT sub-line revealed a collaboration earlier in...
ASICS And Australia’s Up There Tend Budding Relationship With The GEL-Kayano 12.1
It’ll take many more chapters in their shared story for Up There to join faces like Ronnie Fieg or Kiko Kostadinov in the conversation of...
Gear Up For Autumn With The ASICS GEL-1130 “Camper Pack”
The ASICS GEL-Kayano 14 may be the more recognizable name among sneakerheads, but the ASICS GEL-1130 has meant big business for the Japanese giant among...