Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Philly’s Lapstone & Hammer Celebrates 10th Anniversary With ASICS Drop
Lapstone & Hammer is ready to celebrate its 10th Anniversary with an exclusive ASICS GEL-1130 release on September 20th. Over the last decade, Lapstone &...
Ronnie Fieg Is Taking It Back To Where It All-Started: The ASICS GEL-Lyte III
It’s wild to think that Ronnie Fieg and Kith have done over 100 ASICS sneaker collaborations. Spread throughout those projects are countless other shoe collabs,...
ASICS’ Tech Runner Dominance Continues With Fresh GEL-Nimbus 10.1 Colorways
ASICS could very well trot out the GEL-Kayano 14 and GEL-1130 until the end of the tech runner wave, but the Japanese brand has been...
ASICS And FACETASM Make Japanese Connection On The GEL-Kayano 14
At this point it’s fair to say that the ASICS GEL-Kayano 14 will go down as one of the sneakers that defined the 2020s. As...
ASICS Celebrates The GEL-Cumulus 16 “Tomo” With A Public NYFW Event
Updated September 8th, 2025: The ASICS GEL-Cumulus 16 “Tomo” is confirmed to launch on September 27th, 2025 for $170. The shoes will be available exclusively...
The ASICS GT-2160 Paves A Flooded “Gravel” Edition
ASICS isn’t letting go of the rope anytime soon. In contrast to some of their rivals, the Japanese giant’s success within the throwback runner space...
Monochrome “Restful Blue” Paints A Patent Leather ASICS GT-2160
The ASICS GT-2160 might not have the catchiness of the GEL-Kayano 14 or wallet-friendly price of the GEL-1130, but what it does have is an...
The ASICS GEL-Kayano 14 Prioritizes Versatility In “Obsidian Grey”
Young folks in their “comfort era” have helped ASICS Sportstyle flourish in recent years, and the GEL-Kayano 14 has been a key part of that...
The ASICS GEL-CUMULUS 16 Goes Monochrome For September 2025
Following a strong re-introduction led by a Cecilie Bahnsen collab and campaign featuring Matty Matheson, the ASICS GEL-CUMULUS 16 is set to keep cooking with...