Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
mita Merges The ASICS GEL-Lyte 3 And 5 With Another “Trico” Capsule
ASICS and mita have enjoyed a bountiful relationship for over a decade, the two Japanese imprints often colliding around key milestones in the GEL-Lyte legacy....
KITH Is Restocking Two 2023 ASICS Collabs
Updated August 1st, 2025: After reports of the two pairs appearing at KITH in-store locations, the KITH ASICS GEL-1130 “Starlight Blue” and GT-2160 “Solar Power”...
Above The Clouds Brings Y2K Style To The ASICS GEL-Quantum 360
Updated July 28th, 2025: The Above The Clouds x ASICS GEL-Quantum 360 is set to launch on ASICS.com on August 2nd. A coincidentally common story...
ASICS Brings Summer-Worthy “Menthol” Accents To The GEL-Kayano 14
Updated July 28th, 2025: The ASICS GEL-Kayano 14 “Menthol” is available now on ASICS.com for $150; see the Where To Buy section below to get...
“Soft Yellow” Mesh Flips The Script On The ASICS GEL-Kayano 14
Updated July 28th, 2025: The ASICS GEL-Kayano 14 “Soft Yellow” is available now on ASICS.com for $150; see the Where To Buy section below to...
END. Pours An ASICS GEL-Nimbus 10.1 Inspired By Milk
If you’re not already aware, END. Clothing is celebrating 20 years with an extensive series of collabs inspired by British rituals. The UK retailer has...
Kiko Kostadinov Presents The ASICS US6-S GEL-Kinetic Fluent
Kiko Kostadinov’s ASICS collabs might not sell out immediately anymore, but the Bulgarian designer still boasts a strong following of “gorpcore” heads that will flock...
The ASICS GEL-NYC Greets Summer In “Terracotta”
The tech runner wave doesn’t appear to be dying down any time soon, and with that, neither does the pace of ASICS GEL-NYC releases. The...
ASICS Revisits “Pink Glo” On The GEL-1130
For whatever reason, any “Pink Glo” ASICS sneaker is pretty much a lock to sell out. The Japanese sportswear brand brought the bright neon color...