Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
INVINCIBLE Reveals Exclusive Colorway Of Their ASICS GEL-Nimbus 10.1 “HTTP 404”
These are the sorts of error messages we like to see. Following an early drop at Paris Fashion Week, Taiwanese retailer INVINCIBLE has gone live...
Comme des Garçons SHIRT Presents The ASICS GEL-SD Lyte For SS26
Comme des Garçons and its sub-lines closed out Paris Fashion Week SS26 with a complete arsenal of sneaker collaborations ready for early next year. Often...
JJJJound x ASICS GEL-Quantum 360 Is Available Now
Updated June 26th, 2025: The JJJJound x ASICS GEL-Quantum 360 is available now on JJJJound.com. Hot on the heels of another sold-out GEL-Kayano 14 duo,...
The GEL-Nimbus 10.1 Continues Its Rise In The ASICS Catalog
For years now, the GEL-Kayano 14 has been ASICS’ hottest product, a driver of the Y2K aesthetic and an unavoidable sight on the feet of...
The Ubiquitous ASICS GEL-NYC Steps Into Summer In “Cream/Cloud Grey”
Few sneaker brands have been able to ride the “comfort era” wave as well as ASICS, with the Japanese imprint remaining a go-to among young...
ASICS Introduces The GEL-Quantum 360 1 AMP Following JJJJound Announcement
Using a collaboration as a springboard for new product is genuinely one of the oldest tricks in the book when it comes to footwear. So...
Invincible x ASICS GEL-NIMBUS 10.1 To Release During Paris Fashion Week
Updated June 20th, 2025: Invincible reveals their upcoming ASICS GEL-Nimbus 10.1 collaboration; the shoes are confirmed to release on June 29th exclusively at Solebox Paris...
The ASICS GEL-NYC Orders “Oatmeal” And “Bisque”
Though the official start of summer is still ahead of us, some scorchers already in the Northern Hemisphere have precipitated a shift in wardrobes towards...
JJJJound x ASICS GEL-Kayano 14 Dropping Again On June 14th
Updated June 12th, 2025: JJJJound released its latest ASICS GEL-Kayano 14 collaboration today, and to little surprise, both styles sold out instantly. However, you’ll have...