Easy Money: Kevin Durant Stars In Drake’s Nike NOCTA Basketball Campaign

Kevin Durant and Drake hold a special kinship, honoring each other’s craft with the utmost respect for over a decade. From Drake’s two shout-outs of...

By Jared Ebanks November 7, 2023

Boris Bidjan Saberi Brings His Love For Climbing To The Salomon x 11 By BBS “Athletic Bouldering” Collection

Salomon has been offering high-quality equipment for the outdoors since 1947. Recent years have seen the French institution explode in popularity for its eye-catching trail...

By Jovani Hernandez October 17, 2023

Nike Running Brings Eliud Kipchoge’s Winning Legacy And Message Of Unity To The “EK Umoja” Collection

Eliud Kipchoge is currently training for the Berlin Marathon, but he’s taken a break to launch a footwear and apparel collection with his Nike Running...

By Jovani Hernandez August 31, 2023

National Geographic Shares Its Love For The Outdoors With adidas Terrex On April 28

Today, two leaders in the outdoor adventure space — adidas Terrex and National Geographic — announced a multi-season partnership inspired by and for nature. The...

By Jovani Hernandez April 20, 2023

Rich Paul Announces Klutch Athletics, A New Sportswear Brand Co-Authored By New Balance

Sports agent and part of LeBron James’ inner circle, Rich Paul, recently announced Klutch Athletics, a Black-owned sportswear brand co-authored by New Balance. In December...

By Jovani Hernandez February 15, 2023

adidas Originals Debuts Its First Collection Of Virtual Wearables

Ever-present at the edge of innovation, adidas recently unveiled its first set of virtual wearables. Housed under the new “Virtual Gear” product category, the limited...

By Jovani Hernandez November 16, 2022

Pharrell Launches JOOPITER By Auctioning Off 20 Years’ Worth Of Sneakers And Other Personal Goods

Pharrell Williams has gone on to inspire a generation of new artists and creatives, but he’s remained one-of-one. Over the course of his professional career,...

By Jovani Hernandez September 29, 2022

KITH’s Fall 2022 Lookbook Stars The Legendary Jerry Seinfeld

KITH offers much more than cereal-infused ice cream, graphic tees, and sneaker collaborations. Their catalog is only poised to grow for Fall 2022, as Ronnie...

By Michael Le September 6, 2022

Nike Forward Revolutionizes Apparel Creation, Forwarding Sustainability Efforts

Throughout its 58-year-history, NIKE, Inc. has been obsessed with innovation. Although the Oregon-based conglomerate has ventured beyond the boundaries of performance for footwear and apparel,...

By Jovani Hernandez September 6, 2022