Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Dallas Mavericks. In 2019, he signed a sponsorship deal with Jordan Brand that a few years later, would lead to the release of his signature Jordan Luka 1.
Their sequel, the Jordan Luka 2, is his current on-court model. A detail that sets Doncic’s line apart from fellow Jordan athlete’s sneakers is a focus on the environment, the Luka 2 launching in a handful of “Next Nature” colorways over the past few years that boast at least 25% recyclable materials by volume.
Though Doncic still rocks the 2nd edition on-court, the Jordan Luka 3 was introduced in April 2024 just before the playoffs tipped off. Boasting IsoPlate and Cushlon cushioning, the model boasts lighter and more sustainable construction, with recycled material contributing 20% of its weight.
Below you’ll find the latest on Luka Doncic and his Jordan Brand line.