Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Los Angeles Lakers. In 2019, he signed a sponsorship deal with Jordan Brand that eventually gave way to the first signature Luka shoe, the Jordan Luka 1. Luka is currently on his fourth signature model with the Jumpman, the Jordan Luka 4, which he debuted on-court during his first matchup against his former team, the Dallas Mavericks. Luka also owns a takedown model designed for the outdoors called the Luka .77, both of which factor heavily into Jordan Brand’s 2025 lineup.
Below you’ll find the latest on Luka Doncic shoes and his Jordan Brand line.
Luka Doncic
The Jordan Luka .77 Unwraps “Bred”
With due respect to the brand’s other signees, it’s rather evident that Luka is not only the Wonder Boy for Lakers faithful but also for...
The Jordan Luka .77 Fires Up “Bright Mango”
New year, new Luka? Getting his first chance to truly step back following the seismic DAL-LAL trade earlier in 2025, the Slovenian product has taken...
Luka Is Ready For Showtime With The Latest Chapter Of Jordan
When the Dallas Mavericks shocked the NBA world by trading Luka Dončić to Los Angeles in February, fans and insiders alike were stunned. Luka in...
Luka Dončić’ And Jordan Bring Zoom Air To The Luka 4 And Luka .77
The Jordan Luka 4 releases on April 8th in its debut “Space Navigator” colorway, coming alongside the Luka .77, a “takedown” model intentionally tooled for...
Jordan Luka 3 “Midnight Racer” Releases On July 5th
Success is never guaranteed in the NBA, but the overriding feeling coming out the Finals for the Dallas Mavericks should be reassurance, making a true...
Available Now: The Jordan Luka 2 “Olive Aura”
Updated March 18th, 2024: The Jordan Luka 2 “Oliva Aura” is available now via Nike.com, commanding a $130 retail price and ranging from M3.5 to...
The Jordan Luka 2 Reappears In “Coconut Milk”
Updated December 29th: Official images have been updated. Luka Dončić recently made Dallas Mavericks history wearing his Jordan Luka 2. Now tied with Dirk Nowitzki...
The Jordan Luka 2 “Trick Shot” Is Coming To NASCAR
As an avid race car fan growing up just a few miles away from the Charlotte Motor Speedway, Michael Jordan’s NASCAR fandom became a reality...
The Jordan Luka 2 Appears In An “Infrared” Inspired Colorway
Featuring an exclusive IsoPlate, Luka Doncic’s second signature silhouette stands apart from the rest of Jordan Brand’s on-court catalog. However, the Jordan Luka 2 –...