The Jordan Luka .77 Unwraps “Bred”

Matt Varga January 22, 2026

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With due respect to the brand’s other signees, it’s rather evident that Luka is not only the Wonder Boy for Lakers faithful but also for the Jumpman. Now owner of a signature line and an off-shoot, off-court silhouette, the brand’s attempts to capitalize on his newfound Tinseltown spotlight trot on in 2026.

Perhaps as a nod to the namesake of the brand he’s signed to, Luka Doncic looks to timeless “Bred” on the latest Luka .77. The application shouldn’t be all too surprising, largely coating the upper in black with subtle pops of fire red, before the asymmetric midsole and toe guard add stable white. We’d be remiss to note that this marks another edition that leans on the revamped hardware the Luka .77 has carried into 2026, simplifying the lace-stay panel and leading to far more mesh in the mix than in its previous iteration.

Look for the Jordan Luka .77 “Bred” dropping this February, retailing for $105. Keep a bead on this shoe and all the Jumpman has in store via our Jordan Releases 2026 hub.

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WHERE TO BUY

Mens Jordan Luka .77

SKU: IF1610-001

RETAIL PRICE: $105

RELEASE DATE: Feb 2026

US Feb 2026

Retailer	Release type	Status
Nikestore	Standard	Check Site
DICK'S	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.