Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
nonnative Brings GORE-TEX To The ASICS GEL-Terrain
ASICS and contemporary fashion label nonnative are following up their military boot collaboration from 2020 with another outdoor-minded shoe, bringing GORE-TEX fabric to the GEL-Terrain....
Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”
Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...
Hiking Aesthetics Define The PLEASURES x ASICS GEL-NYC
Update: Official images of the PLEASURES x ASICS GEL-NYC have been uploaded. The shoes are currently set to release this October via raffle on PLEASURES’...
JJJJound Releases A Surprise Third Colorway Of The ASICS GT-2160
The Jjjjound x ASICS GT-2160 is available now on the Jjjjound website HERE. The black colorway releases at 12:00 PM ET, followed by a release...
Beauty Influencer Kicki Yang Zhang Paints Two ASICS GEL-NYC Colorways
ASICS and Berlin-based artist, beauty influencer, and model Kicki Yang Zhang are linking up for a collaborative GEL-NYC capsule, introducing another project on the same...
SNS Brings Stockholm Club Culture To The ASICS Gel-Quantum 360 VIII Utility
In their own words, Swedish imprint SNS has always revolved around the tentpoles of “sneakers, fashion, art, music and sports.” It’s no surprise then, that...
The Stefon Diggs x ASICS GEL Nimbus 10.1 Is Dropping Exclusively At Kith
In just over a weeks’ time, we’ll have to get accustomed to seeing Stefon Diggs in a new uniform, making miraculous catch and flashy moves...
Bodega’s ASICS GEL-Kayano 20 “Small Wins Add Up” Releases On September 12th
Boston’s Bodega is a common face in the runners space, amassing dozens upon dozens of collaborations with Saucony while also periodically checking in with the...
Bangkok’s Carnival Set To Debut Their ASICS GT-2160 “Concrete Bloom” Collaboration
For ASICS, the GEL-Kayano 14 still reigns supreme as their foremost collaborative canvas, but their catalog of tech runners outside of the GK14 is steadily...