Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
This ASICS GEL-Kayano 14, A JJJJound Look-alike, Is A Women’s Exclusive
Recently, an upcoming ASICS GEL-Kayano 14 colorway has been making its rounds on social media after @hartcopy posed it as a mash-up of the two...
ASICS GEL-Kayano 14 “White Peach” Arrives For Women
With the GEL-Kayano 14 fully entrenched on the radar of comfy retro enthusiasts (thanks to some hard-to-get collaborations), ASICS has been steadily unleashing some impressive...
ASICS To Release A GEL-Kayano 14 In “Pink Salt”
The ASICS GEL-Kayano 14 doesn’t boast the same history of other counterparts under the Japanese institution’s tutelage, but it’s led the charge for the brand’s...
The SNS x ASICS NOVABLAST “Cozy Pink” Releases On January 30th
Sneakersnstuff (SNS) and ASICS have come together for their first collaboration of 2021: a women’s NOVABLAST in “Cozy Pink.” While fairly new, the silhouette has...
The ASICS GEL-Saga Returns With A Clean Royal And Nude
Last Summer, ASCIS finally brought back the original construction of the beloved GEL-Saga silhouette, while in years past it had touched down with modifications and...
Copenhagen’s Naked Celebrates The ASICS GEL Kayano With An Inspiring Nod To The Originals
For the third time, Copenhagen-based retailer Naked is set to team up with Japanese sneaker powerhouse, ASICS, to release a two-piece set of footwear paying...
ASICS Borrows “Alvin Purple” For An Awesome GR Release
ASICS took a page out of their own collaboration with Sneaker Freaker for this general release of another classic running model. The ASICS Gel Respector...
You’re Never Too Old To Rock Disney Princesses On Your Feet
Disney is back with another collaboration. Fresh off the creative Cinderella x Reebok Insta Pump Fury release that had the shoe imitate her glass slipper, Walt...
Asics Gel Saga “Multi-Color Logos”
Six different tones appear on the Asics logos on these new Gel Saga releases for women that just hit stores. Alternate color-blocking on both medial...