The SNS x ASICS NOVABLAST “Cozy Pink” Releases On January 30th

Sneakersnstuff (SNS) and ASICS have come together for their first collaboration of 2021: a women’s NOVABLAST in “Cozy Pink.”

While fairly new, the silhouette has garnered notable attention within the performance-running space for its robust FLYTEFOAM BLAST™ midsole. The cushioning’s chunky appearance has also gained it favor for lifestyle purposes, having been at the center of a joint-effort with AFFIX in July 2020. SNS’ forthcoming effort approaches the NOVABLAST with a tonal arrangement, covering the lightweight, breathable mesh and chiseled tooling in a faint rose tone. Although the pair is a women’s exclusive, having tapped Los Angeles-based stylist Veneda Carter to both model and style its campaign, the latest from both brands’ longtime partnership will surely have several enthusiasts dealing with sizing conversions.

Enjoy official images of the SNS x ASICS NOVABLAST here below, and find pairs arriving to the European retailer’s app on January 30th for $140 USD.

For more FLYTEFOAM BLAST™ options, check out the HS1-S Tarther Blast, the latest design from the Kiko Kostadinov-guided ASICS Sportstyle line.