Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Photographer Devin Allen And Under Armour Celebrate Baltimore For Black History Month
As part of its Black History Month celebration, Under Armour has tapped award-winning photographer and Baltimorean, Devin Allen, to amplify and support youth voices in...
On-Foot Look At The Off-White x Nike Air Zoom Tempo NEXT% In Purple And Pink
After putting his creative touch on another variation of the Air Jordan 5 that’s set to close out the month of October, Virgil Abloh is...
INVINCIBLE Pushes A Motivational Theme For Hiking-Inspired adidas “Unstoppable” Pack
As more of the world opens up and people look towards the outdoors for solace and exercise, footwear for off-road exploration has become increasingly relevant....
Virgil Abloh Returns To Track & Field With Off-White x Nike Tempo NEXT%
To this day, Virgil Abloh remains as one of Nike and Jordan Brand’s most influential collaborators, and after delivering the Air Jordan 4 “Sail” this...
The Nike Zoom Pegasus 37 NCAA Pack Is Available Now
As more Covid-19-related uncertainty looms over the NCAA, fandom for collegiate sports has taken a hit. Nike, however, has recently launched a Pegasus 37 collection...
A-COLD-WALL* To Release Another Hand-Dyed Nike Zoom Vomero 5 “Redox”
One of the most divisive silhouettes of 2018 upon its original release, A-COLD-WALL‘s heel piece-equipped take on the Nike Zoom Vomero 5 revived a long-dormant...
Where To Buy The Undercover Gyakusou Nike Running Spring 2019 Collection
Coming close to the 10-year anniversary of their partnership, the Swoosh Brand and Jun Takahashi of UNDERCOVER have returned with their latest co-created Gyakusou collection,...
Official Images Of The Supreme x Nike Air Max Tailwind IV
With Supreme‘s SS19 season now in full swing, official images of their highly anticipated Nike Air Max Tailwind IV in two colorways have surfaced. Using...
Mackenzie Short’s Nike Free Run Is Back To Celebrate 15 Years Of Doernbecher Freestyle
With an eye toward keeping the 15 years of Doernbecher Freestyle commemoration going, the Swoosh is diving back into its archives again to unearth Mackenzie...