Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Concepts Hones In On The Global Obsession Of Tuna With Their ASICS GEL Lyte III “Otoro”
In celebration of its ongoing 25th Anniversary, Concepts reconnects with long-time collaborator ASICS to once again honor a magnificent creature of the sea – the...
SBTG And Limited EDT Prepare The ASICS GEL-Lyte III For The Monsoon Season
Back in 2018, ASICS linked up with Limited EDT for a militaristic GEL-Lyte III. Fitted with protective lace shields and quilted nylons, the collaboration was...
SneakerLAH And HUNDRED% Bring Silver Uppers To The ASICS GEL-Lyte 3
Since its return, the ASICS GEL-Lyte 3 has linked up with a number of outside talents, including long-time friends, new partners, and everything in between....
emmi Brings A Bone White Palette To The ASICS GEL-Lyte III 30th Anniversary
Though they might not be able to rival the 30-part collection KITH debuted earlier today, emmi Japan is trying their own hand at an ASICS...
KITH Celebrates 30th Anniversary Of The ASICS GEL-Lyte 3 With 30-Pair “Palette” Collection
The connection between Ronnie Fieg and ASICS is part of the early foundation of KITH’s growth. His first footwear collaboration came with that brand way...
END Prepares A Premium, Pearl-Inspired ASICS GEL-Lyte III
Even despite COVID-19, END has continued to keep up its on-going series of collaborations, the retailer providing their own spin on Needles trackies, retro adidas...
sneakerwolf Adds Supercar Architecture To The ASICS GEL-Lyte XXX “Welcome Tokyo”
Unveiled in March, the ASICS GEL-Lyte XXX has kept relatively busy with in-line releases, several of them paying homage to the GEL-Lyte III‘s heritage. For...
Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Releases Tomorrow
Although Sean Wotherspoon has moved on to a partnership with adidas since first teasing his ASICS Gel-Lyte III in October 2019, the three-way atmos-collaboration launches...
The Sean Wotherspoon x atmos x ASICS GEL-Lyte 3 Is Releasing Again On August 14th
After conducting a Japan-only release towards the tail end of June, Sean Wotherspoon, atmos, and ASICS have finally decided to take their GEL-Lyte III collaboration...