Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Where To Buy The A Ma Maniére x Air Jordan 12

Over the past three years, A Ma Maniére has exploded in popularity thanks to its Air Jordan collaborations. The James Whitner-led team, however, has taken...

By Jovani Hernandez February 16, 2023
37818

Where To Buy The Air Jordan 1 Zoom CMFT 2 “University Blue”

“University Blue” has very quickly become a staple of sneaker culture, as Jordan Brand has made use of the tone many a time in the...

By Michael Le February 13, 2023
7488

Where To Buy The Air Jordan 4 SE Craft “Photon Dust”

First teased in mid-November 2022, the Air Jordan 4 Craft “Photon Dust” finally releases tomorrow, February 11, in full family sizing. The sneaker delivers an...

By Jovani Hernandez February 10, 2023
37411

Everything You Need To Know About The Air Jordan 3 “Off Noir”

Updated November 14th, 2023: The official store list has been updated. See the shopping links below to purchase the shoes on the official November 15th...

By Sneaker News February 6, 2023
40202

Where To Buy The Air Jordan 2 “Lucky Green”

Two years removed from its 35th anniversary, the Air Jordan 2’s revitalization has seen the Bruce Kilgore and Peter Moore design collect a diverse array...

By Jared Ebanks February 2, 2023
5693

Where To Buy The Union LA x AJKO Low

Union Los Angeles has earned quite a reputation through its collaborative projects with Jordan Brand. Any release tied to the LA-based brand seems to rely...

By Sneaker News February 1, 2023
19369

Where To Buy The Air Jordan 1 Retro High OG “True Blue”

Alongside bringing back past releases like the “Black/White,” the Air Jordan 1 is taking 2023 in several new styles. The “True Blue” is certainly among...

By Michael Le January 13, 2023
32124

RESTOCK: Air Jordan 12 “Cherry”

Update Jan 19, 2024: The Air Jordan 12 Cherry has restocked on Dick’s Sporting Goods. Cherry 12s are back, here’s everything you need to know...

By Sneaker News January 9, 2023
132460

Where To Buy The Air Jordan 7 “Cardinal”

The Air Jordan 7 celebrated its 30th anniversary in high-fashion, cohabitating with the likes of Trophy Room and Bephie Beauty Supply while furthering its exploration...

By Jared Ebanks December 16, 2022
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