Jordan Luka .77
Jordan Luka .77
The Reimagined Jordan Luka .77 Touches “Chile Red”
Luka Doncic reminded the world of his duality for the launch of the Jordan Luka 5, with its chief marketing push centered around the “bad...
The Revamped Jordan Luka .77 Gets A “Pure Money” Buildout
With much of the focus pointed to the launch of the Jordan Luka 5 signature shoe, the Jumpman is taking a much quieter approach for...
The Jordan Luka .77 Inks A “Love Letter”
With assists from Woj and Boban Marjanović, Luka Dončić and Jordan Brand have officially unveiled the Jordan Luka 5, further accelerating the growth of Luka’s...
The Jordan Luka .77 “Space Navigator” Channels The Pigeon Dunk
PJ Tucker, the undisputed king of NBA kicks, made no secret of his love for the Nike SB Dunk, yet drew the line at lacing...
Gabriela Dončić Inspires The Jordan Luka .77 “Hčerka”
Luka Dončić became a family man when he and his fiancée welcomed their daughter, Gabriela, to the world in December 2023. We’ve seen Luka’s daughter...
The Jordan Luka .77 Has A “Shattered Backboard” Moment
The lead-up to the Jordan 1 “Shattered Backboard” retro saw Jordan Brand stock shelves with myriad other orange-accented sneakers; a strategy we’ve seen time and...
The Jordan Luka .77 Odes To “White Cement”
Luka Dončić has completely re-written the meaning of “offseason Luka” this summer. As opposed to feeding unhealthy habits as reported by his former team, Luka...
The Jordan Luka .77 Fires Up “Bright Mango”
New year, new Luka? Getting his first chance to truly step back following the seismic DAL-LAL trade earlier in 2025, the Slovenian product has taken...
The Jordan Luka .77 “NY vs. NY” Takes Inspiration From Bomb Pops
Luka Dončić shoes have played a role in every major streetball tournament sponsored by Jordan/Nike in 2025, including Dongdan, Quai 54, and now NY vs...