The Reimagined Jordan Luka .77 Touches “Chile Red”

A match for Doncic's "bad guy" affect.

Matt Varga January 6, 2026

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Luka Doncic reminded the world of his duality for the launch of the Jordan Luka 5, with its chief marketing push centered around the “bad guy, nice shoes” motif established in the courtroom for the silhouette’s precursor. The echoes of the Luka 4 continue to reverberate through the Slovenian’s current catalog, as the Luka .77, introduced alongside the mainline signature as a takedown/outdoor alternative, is still making waves in its second year on the shelves.

Despite carrying the same titling, the Jordan Luka .77 has quite literally taken new shape as it runs parallel to the tentpole sneaker. Though the sole unit remains relatively untouched, you’ll spot plenty of changes above, crucially removing the lace overlay to prioritize and widen the mesh quarter. Spell-out “Jordan” text on the lateral side adds some visual punch, while the heels alternate between “77” text and a graffiti heart logo, a building a hallmark of Doncic’s shoes. For colorway #3 of this new build, the Luka .77 reaches for an attitude-filled “Chile Red,” bracketed by a white and gum sole unit for grounded interplay.

The Jordan Luka .77 “Chile Red” is set to touch down sometime this month (Jan ’26), retailing for $105. Catch official images below and watch our Jordan Release Dates 2026 hub for additional info on the imprint’s full Spring slate.

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WHERE TO BUY

Mens Jordan Luka .77

SKU: IF1610-600

RETAIL PRICE: $105

RELEASE DATE: Feb 23, 2026

US 02/23/2026 Monday

Retailer	Release type	Status
Nikestore	Standard	Check Site
DICK'S	Standard	Check Site

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.