Jordan Series 01

Jordan Series 01

The Jordan Series .01 “Dear Imagination” Features Marbling Details

Although Michael Jordan’s eponymous imprint is known for Air Jordan retros and future-forward basketball sneakers, it’s also carved out a lane for itself within the...

By Jovani Hernandez December 5, 2022

This Jordan Series 01 Sets The Mood In Navy Velvet

The Jordan Series 01, a lifestyle proposition introduced back in 2021, has enjoyed the release of countless styles, some of which have borrowed the input...

By Michael Le September 23, 2022

Tan Hues Emerge On This Upcoming Jordan Series .01

A lifestyle silhouette unlike anything from the core Air Jordan line-up, the Series .01 first debuted with nods to MJ’s family and close supporters. And...

By Michael Le November 9, 2021

Rui Hachimura Pairs Up His Upcoming Air Jordan 8 With A Jordan Series .01

Expected to make his 2021-22 NBA season debut within the next two weeks, Rui Hachimura has kept busy with his Brand Jordan family. In addition...

By Jovani Hernandez November 9, 2021

A Rust Effect Takes Over The Jordan Series .01 “Dear Coach”

Michael Jordan may not be lauded for his time playing minor league baseball, but the Chicago Bulls legend hasn’t allowed that to keep him from...

By Jovani Hernandez September 1, 2021

This Jordan Series .01 Is An Ode To The 90s

Whether you love or hate the blaring fashion of the ’90s, the era did bring about some iconic looks that are still remembered. Even Michael...

By Jasmine Tang July 14, 2021

The Jordan Series 0.1 Writes A Letter To Michael’s Mother Deloris

From the Jordan Point Lane named after Michael Jordan’s mansion to Air Jordan silhouettes that see prints inspired by MJ’s Barcelona sweater, the GOAT allows...

By Jasmine Tang July 7, 2021

Dean Smith, Michael Jordan’s Coach At UNC, Honored In The Jordan Series .01

With its introduction, the Jordan Series .01 celebrated two greats: MJ himself as well as the legend’s older brother Larry. This started a trend poised...

By Michael Le July 7, 2021

Jordan Brand To Launch The Series.01 Lifestyle Shoe Inspired By The GOAT’s Baseball Journey

With the unveil of the Jordan Series 01, the brand is celebrating the legacy MJ left behind on the diamond, one brief though iconic all...

By Michael Le May 19, 2021