Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Los Angeles Lakers. In 2019, he signed a sponsorship deal with Jordan Brand that eventually gave way to the first signature Luka shoe. The Slovenian star point guard is currently on his fourth signature model with the Jumpman, the Jordan Luka 4, which he debuted on-court during his first matchup against his former team in the Dallas Mavericks. Luka also owns a takedown model designed for the outdoors called the Luka .77, which also factors heavily into Jordan Brand’s 2025 lineup.
Below you’ll find the latest on Luka Doncic shoes and his Jordan Brand line.
Luka Doncic
Luka Dončić Echoes His Retirement Goals With The Jordan Luka 4 “Gone Ranching”
Don’t expect to see a whole lot of Luka Dončić once the basketball megastar hangs ’em up. Luka has expressed publicly his desire to return...
The Jordan Luka .77 Has A “Shattered Backboard” Moment
The lead-up to the Jordan 1 “Shattered Backboard” retro saw Jordan Brand stock shelves with myriad other orange-accented sneakers; a strategy we’ve seen time and...
The Jordan Luka .77 Odes To “White Cement”
Luka Dončić has completely re-written the meaning of “offseason Luka” this summer. As opposed to feeding unhealthy habits as reported by his former team, Luka...
The Jordan Luka .77 Fires Up “Bright Mango”
New year, new Luka? Getting his first chance to truly step back following the seismic DAL-LAL trade earlier in 2025, the Slovenian product has taken...
The Jordan Luka .77 “NY vs. NY” Takes Inspiration From Bomb Pops
Luka Dončić shoes have played a role in every major streetball tournament sponsored by Jordan/Nike in 2025, including Dongdan, Quai 54, and now NY vs...
The Jordan Luka 4 Carries Echoes Of The “Net” Air Yeezy
Despite his new Los Angeles home, there really isn’t much overlap between Luka Doncic and Kanye West. A lack of a personal connection isn’t a...
The Jordan Luka .77 Gets An Alternate “Bloodline” Colorway
After mixing a heritage-fueled “Bloodline” colorway into its rollout selection, Luka’s Jordan Luka .77 has surfaced in an inverted black, white, and red “Bloodline 2.0”...
Luka Dončić Becomes The “Navidor” On The Jordan Luka 4 And .77
As the centerpiece of one of the most controversial trades in sports history, Luka Dončić certainly had a lot to navigate last year. Despite falling...
The Jordan Luka 4 And Luka .77 Surface In Mavericks-Esque “Laser Blue”
The Luka Doncic and its wide-ranging ripples remain the most compelling (non-playoff) storyline in the NBA, one made impossibly more incredulous with Dallas securing the...