Skepta
Skepta is a UK rapper and multi-hyphenate, currently signed to PUMA as a Global Ambassador. Before inking that deal in 2022, the phrase “Skepta shoes” was synonymous with an extensive history of Air Max collaborations with Nike. Over the course of four years, his work spanned the Nike Air Max Classic BW, 97, 97/BW hybrid, Deluxe and two pairs of Tailwind Vs. Each of the aforementioned collaborations were inspired by and leaned into the product line’s UK ubiquity, often paired with trademark tracksuit streetwear.
Though Skepta made a few brief appearances in the capacity of PUMA ambassador in 2022 and 2023, 2024 was a milestone in the partnership when Skepta’s signature shoe finally debuted. The PUMA Skope Forever sports a chunky layout with wavy, abstract linework on the upper, often carrying reflective / mirrored accents on the colorways we’ve seen so far. The model saw its inaugural global release in May 2024 – additional colorways have emerged on a steady stream since.
Below you can find release dates, official images and analysis of the latest Skepta shoes including the PUMA Skope Forever.
Skepta
The Skepta PUMA Parternship Rolls On With The Skope “Flat Grey”
Skepta, as always, is a busy man. On top of his hip-hop career, heading up the Más Tiempo electronic event series, and directing his MAINS...
PUMA and Skepta Push Forward With The Skope Mid “Flat Dark Grey”
After finally delivering product in 2024, things have been quiet on the Skepta / PUMA front for a little while. The debut of his signature...
Skepta Goes Hiking With The PUMA Skope Forever Mid
The partnership between PUMA and Skepta has been off to a rollicking start. After a delayed introduction for their collab, nearly 18 months elapsing between...
Skepta’s PUMA Skope Forever “Black Ice” Drops August 28th
Updated August 14th, 2024: The Skepta PUMA Skope Forever “Black Ice” has been officially tabbed for an August 28th release date, with retail set at...
Skepta and Más Tiempo Combine For A Collaborative Puma Collection
Big Smoke has truly leveled up in 2024. On top of launching his own festival & gearing up for his first solo LP in 5...
Skepta Unites With Dover Street Market On His PUMA Skope
UK MC Skepta debuted the fruits of his PUMA partnership in May, unveiling the PUMA Skope in May and foregrounding many of the same design...
Skepta Says Nike Treated Him “Like An Influencer” And Never Received Royalties
Updated May 20th, 2024: Skepta recently took to Twitter to reveal some personal insight on his newly launched collaboration with PUMA and his thoughts on...
Skepta Lends A Hand With PUMA VELOPHASIS Launch
If you haven’t been following Skepta on social media over the past year-and-a-half, you likely missed that the English icon and Nike parted ways. The...
Skepta Inks Partnership With PUMA As Global Ambassador
Like countless others, Skepta emerged out of the widespread COVID-19-related lockdowns with a few more and a few less things. Time in isolation granted the...