Matt Varga Skepta already made his mark on the sneaker industry before signing with PUMA in 2022. His work with Nike, particularly his Nike Air Max 97 collaboration, remains highly sought after and highly influential; comparisons were made to the Joe Freshgoods New Balance 1000 just last month. It made the news of his PUMA deal in 2022 somewhat bittersweet, signalling the end of an incredibly fruitful partnership yet promising a new one, likely with more creative control. We’re now getting first looks at the fruits of that relationship with Skepta’s PUMA Skope Forever.
An entirely new model, the first thing that jumps out in the PUMA Skope Forever’s design is the segmented, wavy overlays that run over the upper. Reflectively iridescent, they loop around the shoe’s full profile, leaving abstractly shaped holes that reveal black mesh underneath. Both of those design concepts are continued underfoot, where the midsole takes on its own jagged, curvy shape. Smack in the middle of that traction unit, a chrome patch adds some Y2K appeal that peeks out when these are viewed from the side.
The iridescence and metallic notes here reflect themes he explored during his time with the Swoosh, but additionally call back to the thermal, rainbow imagery of his last solo album, “Ignorance Is Bliss.” That connection is only made stronger by the alternate yellow and orange laces this shoe arrives with, a special edition touch continued with the all-chrome shoebox.
As of writing, the Skepta x PUMA Skope Forever launches in Europe on May 18th, commanding a €200 price tag. As of writing, stateside release info remains unclear. Keep an eye on this page for the latest details as they emerge, and take a closer look at this upcoming shoe ahead.
Elsewhere on the collab front, we got news of the Nigel Sylvester Jordan 4 RM last week alongside some close-up images.
WHERE TO BUY
Skepta x Puma Forever
US 05/18/2024 Saturday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| Sneaker Politics | 10:00 | North America Only | Standard | Check Site | - | |
| Concepts | 10:00 | North America Only | Sold Out | Sold Out | - | |
| SNS | 10:00 | North America Only | Coming Soon | Coming Soon | - | |
| PUMA | N/A | North America Only | Coming Soon | Coming Soon | - |
Europe 05/18/2024 Saturday
| Retailer | Time | Shipping | Release type | Status | Reminder | |
|---|---|---|---|---|---|---|
| Asphaltgold | 09:00 | Ships worldwide | Standard | Check Site | - |
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- PUMA x Skepta Forever @wideawakeearthquake
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- PUMA x Skepta Forever @wideawakeearthquake
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- PUMA x Skepta Forever @wideawakeearthquake
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- PUMA x Skepta Forever @wideawakeearthquake
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- PUMA x Skepta Forever @wideawakeearthquake
