Under Armour

Under Armour is a Baltimore-based athletic apparel and footwear brand, founded by Kevin Plank in 1996. As one of the largest athletic companies in the world today, Under Armour provides signature footwear and apparel to athletes like Steph Curry, Cam Newton, and Bryce Harper. Read the articles below to learn more about Under Armour’s latest products.

Under Armour

Stephen Curry’s 11th Signature Shoe With Under Armour Drops On October 13th

Widely regarded as the best shooter to have ever picked up a basketball, Stephen Curry is consistently pushing his evolution on the hardwood. After signing...

By Jared Ebanks October 4, 2023

The Rock Teams Up With UFC To Release A Co-Branded Under Armour Shoe

Dwayne “The Rock” Johnson has meticulously inserted his larger-than-life persona and personal brand within a multitude of cultural avenues from the big screen to tequila...

By Jared Ebanks February 18, 2023

Under Armour Unveils The HOVR Breakthru, A Women’s Specific Basketball Shoe

Instead of simply creating another shoe for Steph Curry, Under Armour is taking a different approach for their next basketball-related initiative by innovating their first...

By Elliot Santiago September 16, 2020

Joel Embiid’s Under Armour Embiid One Unveiled

Since Steph Curry is absent of all Orlando bubble games, Under Armour is turning to one of their newest family members Joel Embiid to give...

By Elliot Santiago August 7, 2020

Under Armour Reveals A Performance Face Mask For Athletes

Under Armour has recently announced the next phase of its ongoing COVID-19-related efforts: the UA SPORTSMASK. Unlike the over 4.5 million masks and 116,900 gowns...

By Jovani Hernandez June 11, 2020

Under Armour’s Pride 2020 Collection Pays Homage To The Original Pride Flag

Under Armour, a champion of and advocate for community and equality, has recently announced its Pride Month 2020 collection. Headlining the 17-piece footwear, apparel, and...

By Jovani Hernandez May 27, 2020

Luka Doncic Spotted In Steph Curry’s Shoes, Speculated To Sign With Under Armour

A year seemingly packed with signage swaps, the NBA continues to increase in brand representation with key players turning in their long-held sponsorships in favor...

By Michael Le November 3, 2019

Under Armour Reveals New Forge 96 Options As Part Of Season II Launch

With the launch of Under Armour‘s Season II initiative, the collective have begun to spring forward with a design mindful of its past. Named after...

By Michael Le February 7, 2019

UA Curry 6 “Hi Vis Yellow” Releases At The Start Of All-Star Weekend

2019 is surely the year of bright, maximalist designs as the spark lit by a few notable contenders of 2018 created a buzz that spread...

By Michael Le February 2, 2019