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adidas Unveils The All New Pure BOOST

adidas Unveils The All New Pure BOOST

Adidas Pure Boost Black White 2017 1

Updated January 31st, 2017: The adidas Pure Boost “Black/White” is releasing again on February 1st, 2017 for $140 along with four other colorways at adidas.com.

Running and lifestyle fanatics alike have flocked to both the Ultra Boost and NMD categories over the past year and a half for the comfort, sleek design, and Primeknit and Boost technologies used throughout. Now the next evolution of running footwear is here from the three stripes in the form of the adidas Pure BOOST. Inspired by runners ‘who treat every run as a chance to explore’, the Pure BOOST sits on an 8mm Boost midsole with an updated wider forefoot for additional support when navigating turns along the beaten path, or even in the crowded sharp turns of city streets.

The adidas Pure BOOST also features an updated knit upper (although we’re told that it isn’t necessarily Primeknit technology here). A double wrapped tongue allows for the foot’s natural motion to coincide with the flexibility of the knit throughout.

Check out more detailed shots below and know that the adidas Pure BOOST “Black/White” will be available January 18th followed by the adidas Pure BOOST “Black” on January 25th, each for $140 USD via adidas.com. adidas also announced that more colorways will be arriving at retailers on February 1st, 2017.

Adidas Pure Boost Black White 2017 2

Adidas Pure Boost Black Burgundy 1

Adidas Pure Boost Black Burgundy 2

Adidas Pure Boost Black Burgundy 3

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