Browsing the "Li-Ning" Tag

Li-Ning Way of Wade – Beijing Edition

October 13th, 2012 by | 17 comments

li ning way of wade black gold 6 Li Ning Way of Wade   Beijing Edition

One of the dominant stories of the week was the announcement and details of Dwyane Wade’s partnership with Li-Ning, but aside from all the bells and whistles, it’s the sneakers that matter to us. From there, we can make the proper judgement of whether or not the Wade-Ning deal is one to take seriously, or one that’ll fall on the wayside in favor of other established brands. This first detailed look at the Li-Ning Way of Wade reveals some impressive details and design cues that we haven’t really come to expect from Li-Ning based on previous designs for Baron Davis and Evan Turner; the padded and ribbed tongue, the skewed grid pattern on the toe-box, the funky ‘W’ structure of the laces – the Way of Wade is certainly headed in the right direction. A detailed viewing of the Black/Gold “Beijing Edition” colorway is right ahead, so give it a serious examination and let us know what your opinions are of the shoe.

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Dwyane Wade in Li-Ning Way of Wade

October 11th, 2012 by | 20 comments

dwyane wade talks wade brand and move to li ning 1 Dwyane Wade in Li Ning Way of Wade

After yesterday’s unveiling of the official partnership between Chinese athletic apparel brand Li-Ning and NBA Superstar Dwyane Wade, the influx of Wade-branded Li-Nings are beginning to approach. Let’s start with this tonal black ‘Way of Wade’ model; the primary design feature of this shoe is the unique ‘W’ lacing at the base of the lace structure, but some additional angles show some other finer details like the Air Force -like toe-box and extended outsole at the heel. Additional shots of Wade and the ‘Way of Wade’ is right ahead so give it a look and let us know if this beats any of the Jordan Brand kicks he’s worn in the past.

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Dwyane Wade Talks WADE Brand and the Move to Li-Ning

October 11th, 2012 by | 4 comments

dwyane wade talks wade brand and move to li ning 01 Dwyane Wade Talks WADE Brand and the Move to Li Ning

There’s a lot of buzz right now around Dwyane Wade and the recent announcement of his partnership with Chinese footwear brand, Li-Ning and last night, Sneaker News was lucky enough to catch up with the man of the hour for a few quick questions about the move and his new role as Chief Brand Officer of his own sub-brand. With only a short amount of time to get answers, we asked Dwyane some big picture questions regarding the future of the brand and what the impact of this signing can mean for both Li-Ning and NBA sneaker endorsement deals. Continue on after the jump to see what Dwyane had to say about his new endeavor, and stay tuned for more on WADE Brand and the Li-Ning Way of Wade signature model.

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Dwyane Wade and Li-Ning Officially Announce the WADE Brand

October 10th, 2012 by | 17 comments

dwyane wade and li ning officially announce the wade brand 1 Dwyane Wade and Li Ning Officially Announce the WADE Brand

Growing up in Chicago, Dwyane Wade idolized Michael Jordan, so it was a great honor for him to follow in his hero’s footsteps and represent the Jumpman for Jordan Brand. That partnership has ended and a new one has been formed, this time with Dwyane pulling another move out of MJ’s playbook, albeit for a different team now. It has already been reported that Wade will be joining Li-Ning, but the plot thickens a bit, as it looks like there will be a little more to the story. Like Mike branched out on his own with his own signature brand, Dwyane will be partnering with Li-Ning to launch WADE Brand, a division still operating under Li-Ning, but centered around all things D-Wade. The “Way of Wade” will be his first signature shoe as seen below and in previous posts, and will be followed by additional models, apparel and even gear for kids. Read more about today’s big announcement after the jump and stick with us for more on this intriguing new endeavor.

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Li-Ning Wade #MakeTheChange

October 9th, 2012 by | 42 comments

li ning wade sneakers Li Ning Wade #MakeTheChange

Thanks to the covert updates that Sneaker News has kept you up on, you already know that Dwyane Wade has made a huge change in his sneaker career, allowing his Jordan Brand contract to expire and linking up with Chinese sportswear entity Li-Ning. Tomorrow marks the 10/10 date hinted at by Wade on which the partnership is expected to officially be announced, but we’ve got some more photos and info ahead of that to shed light on the situation. First of all, Wade will have his sub-brand known simply as ‘Wade’, with an apparel line that he will have executive control over thrown in the mix. Secondly, reports have the line launching in China “soon” with an expected US arrival in Spring 2013.

During this big-time change for one of the league’s biggest athletes (#MakeTheChange being the apparent name of the campaign), some more insight has been given on the Wade/Jordan Brand split, with Wade speaking on the subject with “In the end, the pros outweighed the cons, Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.” There’s no doubt that this new endorsement has given him that building opportunity, letting him carve out his own path and create a footwear legacy independent influence from any other Chicago heroes. You can expect to see Wade rocking his new Li-Ning’s on the regular at a couple upcoming exhibition matches out in China, with the in-game pairs to be auctioned off afterwards, thus becoming the first ever Wade x Li-Ning sneakers up for grabs. Click through with us to get the latest look at Dwyane Wade’s Li-Ning prototypes and check back tomorrow for more on the official dawn of the Wade/Li-Ning era.

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Li-Ning Dwyane Wade Signature Model

October 7th, 2012 by | 57 comments

li ning dwyane wade signature model Li Ning Dwyane Wade Signature Model

It’s here. One of the league’s biggest stars has ended his long standing relationship with one of the league’s most prominent outfitter of on-court sneakers, Dwyane Wade going a little left of field in his signing with Chinese athletic company Li-Ning. And what will be first up to kick off this new era in his sneaker career? You’re looking at it. The model, the name of which is still unclear, steers clear of any Heat colors at the moment, building off a clean black and white colorway with some wink and nod D-Wade elements like that slick ‘W’ set up at the front end of the lace placket and the various ‘Wade’ hits about. Click through to check out the first solid shots of the Dwyane Wade Li-Ning silhouette and drop us your thoughts in the comments below.

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Dwyane Wade Practices in Li-Nings

October 5th, 2012 by | 18 comments

dwyane wade practices in his li ning signature shoe Dwyane Wade Practices in Li Nings

Having officially switched sponsors, Dwyane Wade is no doubt eager to get right to work in testing out his new Li-Ning sneaker, a model which will mark his tenth season in the NBA and his first under the newly established Li-Ning signing. Of course we don’t know the name of the model yet, or any release info, heck we haven’t even seen any official images. But what we can show you is this, D-Wade putting in some practice hours in the all new design. Click through with us to check out some sneaky shots of Dwyane Wade’s Li-Ning model and stick with Sneaker News as the story develops.

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