New Balance and Atmos are two of the biggest names out there today in the sneaker game; both companies have definitely had some great designs in their past. Atmos has created some of best collaboratively-branded shoes in the world, and New Balance has given said storied boutique more than a few great templates to work on. That said, their latest collaboration does their previous works justice, in that it continues their legacy of solid designs, with a little extra something for people to marvel at. Their previous collaboration, the M576 “Face OFF” series (here) was pretty interesting, what with glow in the dark, reflector, and temperature sensative materials coating its surface. Now, their newest collaboration, again on the M576 model, is predominantly holographic. The primarily black upper is almost entirely coated in a holographic shine, giving it a very eye-catching exterior. Definitely not something we’ve seen very here, these New Balance are defintely a bold design statement for both companies involved. Expect them to drop later this month at Atmos. Via Atmos.
More photos below…