Nike iD Japan – REALCiTY – Blazer

To promote the Nike Blazer Mid iD Nike Japan called on the talent of both animation house Studio 4°C and director Koji Morimoto to create an interactive animation and animated short. In the Nike iD REALCiTY animaition, the duo created 3 characters who run and fly through an monotoned city and colored it up. In the interactive piece, you are the character coloring up the Blazer and in its final form color up the entire city.  Check out Nike iD REALCiTY. Via Freshness