Aaron Hope 
A few days back, we got an inside look at how the DJ AM/DJ Premier Rivals Pack came together, courtesy of Nike Sportswear Global Design Director Jesse Leyva and yesterday it was a look into the Air BW Gen II and Nike’s Torch technology. Today, Leyva takes us even further inside the NSW’s marketing mindset. A lightbulb might go off in your mind when you hear him describing ‘modular’ design, and how signature elements and their combinations are the very stuff a brand’s identity is made of. We’ve seen Nike Sportswear produce increasingly high-quality work since its inception about 18 months ago, and I defy you to watch the video after the clip and not expect more excellence to come. via EUKicks
