Jesse Leyva on Torch Technology and the Nike Air BW Gen II

January 14, 2010 BY

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Nike’s new Torch material was developed to minimize use of leather and synthetics in an effort to ultimately create the utmost breathable and lightweight shoe. Nike designers took the Nike Air Classic BW and transformed it into the Nike Air Classic BW Gen II, which Sneaker News previewed months ago. You can now look at a video interview with Jesse Leyva, the Global Design Director for Nike Sportswear Footwear to get an inside look at the thought-process behind the development of Torch, which will surely be a prevalent theme in upcoming Nike Sportswear shoes like the Nike Lunarlite Rejuven8 Mid that released not too long ago.

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http://www.youtube.com/watch?v=1J1y7xe2GTQ

 eBay Marketplace Logo "adidas Ultra Boost Mid Run Thru Time" "Nike Air Classic BW"
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 eBay Marketplace Logo "adidas Ultra Boost Mid Run Thru Time" "Nike Air Maxim 1 Torch"
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Filed under: Air Classic BW Nike Air Max Upcoming Sneakers

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