Aaron Hope 
If you’ve spent any time browsing the various sneaker forums that were among the pioneers that made sites like this possible, then you’ve no doubt seen the expression ‘FTW’. Another, angrier interpretation not withstanding, ‘FTW’ has come to mean ‘for the win’, like “suede & mesh FTW!” or in this case, ‘4 the Win!’. That’s the name of a new tee shirt from Jason Markk, which commemorates their release of a smaller, more affordable 4 oz. version of their premium sneaker cleaning kit. They come in a nice little Nike-knockoff ‘shoebox’, which includes a 4 oz. bottle of cleaning solution, a perfectly-constructed wooden brush and FAQ card. Never throw out another pair of sneakers again, and cop the tee to let everybody know why your OGs are crispier than all the rest!
