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The Secret Behind Nike Air – Paul Rodriguez Commercial

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On April 1st, Nike released a video called ‘The Secret Behind Nike Air’, but it was far from your typical April Fools Day fare.  The David Koechner video was bound to be whimsical, but instead of a prank, it offered a look at ‘how’ Nike Air is captured.  The very first shot in that video shows Nike SB rider Paul Rodriguez nosesliding on a wooden handrail, and it turns out P-Rod was far from done that day.  In this new video, you’ll see how P-Rod carves up some curious terrain, all whilst rocking a Ghostbusters-like backpack to capture ‘his’ Nike Air.  Check out the entire video after the jump.

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