NIKE78 Project – Artist Videos

NIKE78 is a one-of-a-kind collaboration between innovative footwear function and artistic inspiration; it began in early March and has started to wrap up, as we now have a look at three great finished products by Container PLUS, Birch, and Andy McGregor, three of the seventy-eight chosen for the project. Each participant was given a classic Air Max model, and was asked challenge the function of the shoe; you’ll see a pair of the Air Maxes transformed into a budding nest, a galvanized Air Max 93 that McGregor calls “GalvaNikes”, and the Air Max 97 dissolved into dust. If you thought there was only so much to be done with a shoe, NIKE78 and the group of out-of-the-box thinking artists changed that. Continue reading for videos of the three shoes. via inqmnd.