Nike x (RED) – Write the Future: #EndAIDS

June 22, 2010 BY

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Nike envisions a future where students at Didier Drogba Prep School learn of a time when the entire planet put forth a concerted effort to stomp out AIDS.  In the new video ‘Write the Future: #EndAIDS’, the Swoosh furthers its commitment to the (RED) program and offers a vision courtesy of the Ivory Coast striker, of how we can make it happen.  You really can “Lace Up [and] Save Lives“; it only costs 40 cents a day to provide medicine.  The immediate plan is to give the ‘#EndAIDS’ hashtag a huge boost as a Twitter trending topic, thereby increasing global awareness and helping the cause.  Check out the full video by clicking the jump below and tell all your Twit-peeps about the effort to #EndAIDShttp://vimeo.com/12709534

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Filed under: Collaboration Promo

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