To say that Paul Rodriguez is the Michael Jordan of skateboarding might be overstating his greatness, but there’s no questioning the success of both men’s signature sneakers and apparel lines. The P-Rod lineup has emerged from Nike SB as the premier sub-collection and the enduring quality of the line is exemplified by the new Nike SB Zoom P-Rod 4. Featuring a minimalist design that uses a lot of suede for superior grip, the P-Rod IV has a unique Zoom Air-equipped sole with Free-like ridges to improve movement and board feel. The first two colorways are a simple white-on-black look and another in cream with black and red accents, both of which are available, where else, but Paul’s own Primitive, or if you’re not in the area, get yours now on eBay.