NikeTown London – A Look Inside

“Welcome back to the baddest NikeTown on the face of this Earth.”

Quite the chest-swelling statement from former top-shelf athlete Carl Lewis, who takes pride in the all-new NikeTown London and its gigantic retail space. In this all-new video detailing the new-and-improved NikeTown London, pro footballers Cesc Fabregas, Theo Walcott, Ashley Cole and Didier Drogba take you on a guided tour of the new spot that features a Nike iD studio and the unique Nike iD ‘Bootroom’, which offers customized fittings and designs for Nike football boots. Gorgeous displays, state-of-the-art product testing facilities, and a luxurious yet sporty decor is what you can expect at NikeTown London, so if you’re in the UK area, check out NikeTown on the corner of Regent and Oxford and bask in the sea of Nike goodness.