March 24, 2011 BY John Kim
Like the Nike Zoom Kobe Venomenon, Make Sense, and Dream Season, the Nike LeBron Ambassador line was created to branch out from the U.S. basketball market and offer the overseas fanbase with an exclusive collection of footwear at a cheaper price-point. Basketball is one of the most popular team sports in all of Asia and mega-stars of the game like LeBron James receive an astounding royal treatment, which is why LeBron’s ambassadorship of the game is not only important to increasing his personal brand recognition, but the globalization of the NBA. The Ambassador IV features LeBron’s new crown logo at the base of the lace-placket, on an upper that features Flywire and synthetic leather. The midsole design is adopted from the Zoom Soldier IV, and the low cut of the shoe is similar to previous LeBron Ambassador designs. While these will likely not see a U.S. release, these have done well enough in Asia to warrant a fourth installment and possible continuation for years to come. Check out these four new Holiday 2011 colorways after the jump and stick with Sneaker News for more Nike LeBron information and releases. via aaronknows.