July 28, 2011 BY Aaron Hope
Today, Wednesday, July 27th marks exactly 365 days until the opening ceremonies at the 2012 Olympic Games in London, and adidas seems to suggest a Mayan future where next year’s games are the last one. Ok, Three Stripes isn’t actually predicting an apocalypse, but rather extending their ‘All In’ marketing push to next year’s summer games with an ‘All 2012’ campaign that started with a very unlikely matchup of 3-on-3 hoops. It started when British triple jumper Phillips Idowu challenged countrymen from the GB basketball squad to a game. He’s mastered jumping in triplicate, but could Idowu possibly match up against three elite basketball players? Let’s just say Phillips held his own thanks to a couple of surprise teammates: West Coast rap representers Warren G and the legendary Snoop Dogg. It’s not totally shocking to see that these cats can ball, or that Idowu does indeed finish off a hop-skip-and-oop, but you’ll still want to click on the jump below to see the video in its entirety. Let us know what you think and be sure to stick with Sneaker News for what’s sure to be one of the biggest Olympic sneaker buildups in history.