Jordan Brand Athletes & Designers Discuss ‘The Inspiration’

“This brand stands for ‘Flight’. Quick, Air, and Explosive are three expressions of flight.”

In conjunction with the unveiling the Jordan Fly Wade 2, Jordan Melo M8, and Jordan CP3.V, Jordan Brand athletes Dwyane Wade, Carmelo Anthony, and Chris Paul as well as JB Designers Tom Luedecke, Andre Doxey, Justin Taylor, and Mark Smith discussed the design inspiration and concept behind each of the three new signature shoes. You’ll quickly understand that in addition to creating aesthetically advanced sneakers, Jordan Brand focuses heavily on the performance attributes to each sneaker. Dwyane Wade relies on ‘Air’ for flight, which is why the lightweight Lunar and Hyperfuse technology is the focal point of the Fly Wade 2. CP3’s game hinges on ‘Quick’, which is emphasized by Podulon, the dual-foam underfoot technology. Carmelo is fueled by ‘Explosive’, which is directly powered by the forefoot Zoom, heel Max Air package. Continue reading for the full video to get an in-depth feel of ‘The Inspiration’ behind the new Jordan Brand signature models.