Nike Basketball ‘Beyond The Court’

November 8, 2011 BY

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When a country with a population surpassing 1.3 billion heads comes together to celebrate one entity, what can stop it? There are a few ongoing urban myths noting the sheer magnitude of the country’s population, one so massive that if everyone jumped up and down at the same time, it would cause an immense earthquake, or if all the toilets in China were flushed at once, tidal waves would engulf the entire globe. Both are likely to be untrue, but what is true about China is its love for the game of basketball and the American-born superstars of the sport. The Chinese have also embraced the American-born brand of Nike with open arms, and it’s gestures like this book, titled ‘Beyond The Court’ (published by iSIZE Media with the help of Nike) that reflects the Eastern passion for Nike Basketball and its legacy. Although the text is in a Chinese dialect and the book is likely to be available only in China, ‘Beyond The Court’ is a certain must-have for any book collector of Nike Basketball fanatic – consider it an updated, foreign version of Sole Provider. We’ve got some pages for you to look at below, so take a gander and let us know what you think.

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