Air Jordan 2012 Media Launch – Part 2

February 7, 2012 BY

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After wrapping up the question and answer portion of the Air Jordan 2012 Media Launch with Tinker Hatfield and Tom Luedecke, media was sent over to “baggage claim” where flight attendants presented us with a Jordan x Cole Haan Weekender Bag containing a pair of Air Jordan 2012s and some gear to hoop in. After “choosing our flight” and suiting up, it was on to the next curtain, which moved aside to reveal a full hardwood basketball court inside the airplane hangar. We were run through an extensive set of drills and warm-ups, putting the shoe to all kinds of tests in order to get a feel for the on-foot reaction to all kinds of movements, cuts and impact. Whether it was the high or low liner option, everyone seemed to respond favorably to the performance of the shoe, but it was some pickup games for the attendees left standing after the drills portion that would provide the ultimate test for the Air Jordan 2012.

Alongside the court, another long curtain walled off the final area of the launch – an overwhelming spread of Air Jordan 2012 samples covering most of the room. While some new colorways like the All-Stars and Bred edition seen earlier today were revealed, the majority of the Air Jordan 2012s seen throughout are Nike iD samples showing off the multitude of customizable options for the shoe. In addition to the Air Jordan 2012’s arrival on Nike iD on February 14th, we can also expect to see an iPad app and some other goodies on the way. Keep reading to check out some pics of the event, some new upcoming colorways and a slew of iD samples that very well may change the way you look at the Air Jordan 2012. Whatever you thought you knew about this shoe up until now, put it aside for the moment and take a look at what the Air Jordan 2012 has to offer.

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Filed under: Air Jordan Basketball Events Just Released


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