Vans Waffle Sole Display

March 22, 2012 BY

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Vans has become the world’s leading skateboarding brand not just because they were one of the first to do it well.  This is a company that’s made countless contributions to the sport and its culture over these past six decades, and those creations have resulted in quite a few icons instantly recognizeable for their continued success.  Perhaps the greatest of all of these is Paul Van Doren’s original vulcanized waffle sole, a gummy grip we saw take iPhone cases to extreme resale margins and that appropriately occupies a key spot in the new Lodz, Poland, Vans store.  A waffle sole display so big it can fit thirteen pairs from toe to heel with quite a bit of space for their offset alignment, this spectacular shelving unit is just part of the new retail location that effortlessly blends anarchic skate design with today’s trend toward ‘clean’ detail.  Check out more after the jump and let us know how this compares to your favorite local skate shop.  via Tenisfuki


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Filed under: Skate Vans

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