Brendan Dunne 
Nike’s increasingly prolific philanthropic efforts have proved their willingness to make the world a better place beyond the realm of sportswear. The fight against Parkinson’s in particular is one they’ve showed support for before, most notably in the epic Nike Mag 2011 series of auctions and subsequent donations. This time around they are getting behind Parkinson’s Awareness Month with a communal Nike+ based achievement that will raise $50,000 for the cause upon completion. The goal is for Nike+ FuelBand users to reach 5 million cumulative points through their collective physical activity, one of the most therapeutic things for those struggling with Parkinson’s disease. The efforts are introduced by none other than designer luminary Tinker Hatfield, so hit the jump for the full video breakdown and join the #FIGHTPARKINSONS cause now.
