September 8, 2011 BY John Kim
The Nike Mag is finally here! 22 years after it was first featured in the 1989 film Back To The Future II, the self-lacing Nike Mag will finally become an attainable piece of footwear history, with 1,500 pairs going up for auction (150 pairs per day). The first wave of auctions will start on September 8th at 11:30PM EST/8:30 PM PST and end on September 18th in what will be one of the greatest eBay charity auction events ever undertaken. What do you think the average price for each pair will be? Continue reading for these official images of the 2011 Nike Mag and let us know what you think, and be sure to hit up www.nikemag.ebay.com to place your bid starting tonight.
The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.
1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.
The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
The 2011 NIKE MAG – It’s About Time.
Filed under: Upcoming Sneakers