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Nike Free – Building Twist

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While groups of American college students no doubt ‘saw’ something similar on the day Wieden + Kennedy Tokyo shot this new video for Nike, the appearance of a moving wall in this latest spot is considerably more ‘real’.  Synchronized to the bends of a Nike Free runner, this ‘Nike Building Twist’ spot sees Yokohama’s Red Brick Warehouse take on the modulations of the barefoot-mimicking sole whose series has strengthened feet around the world for nearly a decade.  This is more W+K x Nike at their collective best, so click through to see the video in full and let us know how it compares to the Swoosh’s legendary ads.

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