World Basketball Festival 2012 – Video Preview

July 13, 2012 BY

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For some of you the World Basketball Festival might just be a group of sneakers from the likes of Nike, Converse, and Jordan Brand, but for the folks lucky enough to live in one of this year’s tour stops it’s a complete celebration of the power of the sport to unite people on a worldwide level. Showcasing the progression from the 2010 event in NYC to this year’s far flung tour, this video spot from Nike Inc. serves up a preview of things to come, with some insight from the likes of USA Basketball’s Coach K, Jerry Colangelo, Geno Auriemma, Diana Taurasi and Nike Brand President Charlie Denson. Click through to check out the video spot and let us know if you’re making it out to the World Basketball Festival 2012.



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