January 15th, 2013 by Brendan Dunne
Now that you’ve seen the Nike Basketball 2013 ‘Black History Month’ collection, it’s time to take a look at the tribute cooked up by the Nike Sportswear team in that same vein. Pictured here is the range, which includes the Nike Air Force 1 Downtown, the Nike Air Force 1 High Foamposite, the Nike Lunar Force 1, and the Nike Dunk Sky High all done up in colors and prints that mark themselves off from the aforementioned basketball grouping. Hit the jump with us to get a high res view of each (and the accompanying apparel) and let us know in the comments with ‘Black History Month’ sneaker from Nike Sportswear you’re looking forward to the most.
via NIKE Inc
Black History Month represents many things. Civic leadership, social stewardship, community activation and much more.
Nike recognizes the importance of this meaningful month with not only a product collection, but a larger recognition of the power of sports to impact society. The 2013 Nike Black History Month Collection mantra, “Be Bold. Be True.” celebrates three athletes fearless in action and fueled by a purpose.
Consisting of seven shoes, two t-shirts, a Destroyer jacket, Nike Elite socks and 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26. A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.
Now more than ever, athletes at all levels have a unique ability to extend their voice beyond sports. Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities.
All three athletes celebrated in this year’s collection with each having an individual logo created. Drogba with a light bulb morphed with soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lighting bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland, a place he attributes for helping him realize his own dreams. The three icons are infused into a distinct Nike BHM print pattern that appears throughout the collection.
The collection is a dual effort between Nike Sportswear lifestyle product and Nike Basketball performance product. Nike Sportswear BHM shoes include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. Nike Basketball shoes complete the BHM collection with special versions of the KD V, LEBRON X and KOBE 8 SYSTEM; all three featuring black, grey and orange with the signature Nike BHM print. These signature shoes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21 .
In keeping with a tradition of honoring organizations that give back and inspire youth, NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.
Tags: Nike Air Force 1 Downtown Nike Air Force 1 Downtown 'BHM' Nike Air Force 1 High Foamposite Nike Air Force 1 High Foamposite 'BHM' Nike Dunk Sky High Nike Dunk Sky High 'BHM' Nike Lunar Force 1 Nike Lunar Force 1 'BHM' Wedge Sneakers