February 2, 2013 BY Brendan Dunne
The Nike Flyknit series is one that’s been praised for, among other things, the close fit that the brand new technology is capable of. But how do you improve upon the out of the box comfort already offered by the sneakers? A Nike door out in London has answered that question with the steaming lounge, a process that lets customers get their pair of the new Nike Flyknit One+ steamed up, which gets the insole all pliable. At that point you slide the sneakers on and they will mold to the exact shape of the wearer. Continue reading to get a video of this process, one that was available at a few spots in Eugene, OR during the Nike Flyknit Trainer’s rollout at the Olympic trials, and let us know if you’d give it a spin.
Filed under: Running