Nike Basketball Inside Access: Tourney Time

Have you ever stopped to think about the ubiquity of Nike and Jordan Brand gear when it comes to March Madness? A little food for thought: 14 of the last 16 men’s championship teams have worn one of those two Beaverton brands head to toe, and 50 of the 64 Final Four teams from that same span have done the same. Their NCAA pedigree extends way beyond that though, all the way to the days of the Georgetown Hoyas and their special Nike Terminator High PEs, and the “Be True to Your School” series of Nike Dunk Highs. Take a look at some of Nike’s historic efforts that hit around March Madness time right after the jump, hit up Nike for the full story, and make sure you tune in to the Big Dance this year in the very likely event that a Nike school makes history once again.