Reebok to End Partnership with Rick Ross

April 11, 2013 BY

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At least some of the success of Reebok’s current comeback can be attributed to the various celebrity co-signs of their sneakers. Southern rap behemoth Rick Ross has been one of their champions up to this point, but it looks like Reebok has decided to end that partnership on the heels of the “date rape lyric” controversy surrounding the MMG frontman. While no official statement has made, Reebok has commented to let the public know that their partnership with Ross is coming to an end. Are they making the right move with this one? Let us know if you think Ross deserved to be dismissed and hit the jump with us to see what Reebok had to say about it.


via TMZ

Reebok tells TMZ “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

Reebok goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”


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